Aristotle identified three elements of a persuasive argument: logos (appealing to logic and reasoning), ethos (based on the credibility of the speaker), and pathos (appealing to an audience’s emotions and values). The arguments in your motions and briefs should reflect all three elements. This funny commercial by Zoloft illustrates these concepts for its antidepressant drug. And you may want to buy this drug after watching the ad (I resisted, of course).
Can you identify the three elements?